What do we do when the future becomes harder to forecast?
In this episode of Connecting Culture, Nathan sits down with economist Todd Hirsch to talk about uncertainty, human behaviour and what helps people adapt when the world refuses to stay predictable. Together, they explore behavioural economics, tariffs, artificial intelligence, trust, social fragmentation and why disruption can make human connection more important — not less.
At the centre of the conversation is a simple idea: we may not be able to forecast the world, but we still have agency over how we meet it — and the people we meet it with.
We cannot control uncertainty. We can choose how we move through it, and whether we do it alone or together.
Six things Todd said.
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01
We live in an unforecastable world
“We now live in an unforecastable world. We live in a world that now moves so quickly and so erratically… We can’t reduce uncertainty. We can’t control that. We can only control how we act and how we react in the face of that uncertainty.”
This is the episode’s central tension. Todd’s profession is built in part around helping people prepare for what comes next, but the speed and volatility of the world have changed the limits of forecasting. The practical shift is from trying to control uncertainty to becoming more intentional about our response to it.
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02
Successful adapters lean into human connection
“Successful adapters, they leaned into human connection, to get through.”
Todd points back to interviews conducted around sudden unwanted change, especially during COVID. The strongest adapters did not simply become more individually resilient. They learned to trust teams, build community and even cooperate with competitors. In disruption, human connection became part of the adaptation strategy.
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03
What do you value?
“I think it comes down to what do you value as an individual? You know, people will have different sets of values, and it doesn’t necessarily make one set of values better or worse than another one.”
The same economic event can produce completely different conclusions because people are optimizing for different things. Economic growth, sovereignty, stability, identity and security can pull people toward different decisions. This becomes a useful lens for understanding polarization without assuming everyone is irrational.
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04
Authentic intelligence
“We have to remember that the A in AI stands for artificial… but then also use and value more highly authentic intelligence, maybe the other kind of AI.”
Todd sees a hopeful counter-movement inside the rise of artificial intelligence: as generated content becomes easier to produce, authenticity may become more valuable. The technology may be inevitable, but how much we value distinctly human judgment, presence and connection is still a choice.
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05
Who’s your community? Who are your people?
“The biggest piece of advice I give to anyone who’s feeling anxious around artificial intelligence or the state of the world is… ‘Who’s your community? Who are your people?’ Because more and more we’re going to have to depend on each other as human beings.”
“We might have to tie our life rafts together and think of different ways to work and live.”
Todd reframes resilience away from individual self-sufficiency. Jobs, technology and material expectations may change, but community gives people somewhere to turn when they need to reskill, find work, adapt or simply get through a difficult period.
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06
Optimism is a choice
“Optimism is, I think, a choice. And also trying to be intentional again about… connecting with people, even the people that you don’t agree with.”
Todd makes optimism practical rather than abstract. He changed how he starts his mornings, stopped feeding himself breaking news the moment he wakes up, and became more intentional about the inputs that shape his emotional state. Agency can be as small as deciding what gets your attention first.
The goal is not to eliminate uncertainty. We cannot always know what comes next, but we can become better at moving through what does. Build enough stability to take the next step, pay attention to what changes, and keep adjusting together as the path unfolds.
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